This post is a part of the Early Stage Climate Startup series from Climafix 2024
Highlights
- Developing motor designs (using ML & Finite Element Analysis) that reduce the use of rare earth magnets by 50%.
- Currently focused on electric two- and three-wheelers segment.
1. Value Proposition
- Using advanced material science and machine learning, they optimize motors to reduce size, weight, and material costs.
- Filed two Indian patents for novel hub motor designs that ensure greater performance reliability.
2. Pain Points
- Rare Earth Magnet & Market Volatility: EV motors rely on rare earth magnets, the prices of which are volatile due to geopolitical and supply chain constraints. E-Samarp’s motors significantly reduce magnet content, making them less vulnerable to market fluctuations, and reduced cost.
- Design with ML: E-Samarp’s use of Finite Element Analysis (FEA) and machine learning ensures that their motors are optimized for size, weight, and performance.
3. Climate Impact
- Mining Impact: By cutting the use of rare earth elements by 50%, E-Samarp minimizes the mining for rare earth magnet production.
- Operational Efficiency: E-Samarp’s motors have higher operational efficiency, reducing the demand for electricity from power grids.
4. Current & Future Target Segments
- Current Target Segments: E-Samarp is currently focused on providing its hub motors for electric two-wheelers and three-wheelers.
- Future Target Segments: Targeting OEMs and Tier 1 suppliers in the EV manufacturing sector. Expanding into markets such as industrial electric motors, refrigerators, air conditioners, and even electric aircraft.
5. USP
- Modular motor construction (50% reduction in rare earth magnet usage) can be adapted to a wide range of applications, from EVs to industrial equipment, giving them the ability to serve multiple markets.
6. Team Profiles
- Dr. V. S. Nagarajan (Director & Co-Founder): An Associate Professor in the EEE Department, Dr. Nagarajan specializes in electrical machine optimization and is instrumental in applying cutting-edge technologies like machine learning to motor design.
- Dr. V. Rajini (Director & Co-Founder): With extensive experience as a Professor and Head of the EEE Department at SSN College of Engineering, Chennai, Dr. Rajini has a deep understanding of electric motor design and material science.
- K R Anandakumaran Nair (Co-Founder & Mentor): With 45 years of experience in the automotive ancillary industry, Mr. Nair brings invaluable industry knowledge and has been pivotal in developing new motor drive products.
7. Startup Headquarters
- India: Chennai