{"id":1457,"date":"2024-11-07T09:48:42","date_gmt":"2024-11-07T09:48:42","guid":{"rendered":"https:\/\/www.climafix.in\/blog\/?p=1457"},"modified":"2024-12-04T04:45:52","modified_gmt":"2024-12-04T04:45:52","slug":"progen-foods-indigenous-plant-based-protein","status":"publish","type":"post","link":"https:\/\/www.climafix.in\/blog\/progen-foods-indigenous-plant-based-protein\/","title":{"rendered":"Progen Foods: Indigenous Plant-Based Protein"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"1010\" src=\"https:\/\/www.climafix.in\/blog\/wp-content\/uploads\/2024\/11\/Progen-Foods.png\" alt=\"\" class=\"wp-image-1458\" style=\"width:186px\" srcset=\"https:\/\/www.climafix.in\/blog\/wp-content\/uploads\/2024\/11\/Progen-Foods.png 1010w, https:\/\/www.climafix.in\/blog\/wp-content\/uploads\/2024\/11\/Progen-Foods-980x980.png 980w, https:\/\/www.climafix.in\/blog\/wp-content\/uploads\/2024\/11\/Progen-Foods-480x480.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1010px, 100vw\" \/><\/figure>\n\n\n\n<p>This post is a part of the&nbsp;<a href=\"https:\/\/www.climafix.in\/blog\/category\/ess\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><strong><a href=\"https:\/\/www.climafix.in\/blog\/ess\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><a href=\"https:\/\/www.climafix.in\/blog\/ess\/\" target=\"_blank\"><b>Early Stage Climate Startup series<\/b><\/a><\/strong><\/a><\/strong>&nbsp;from Climafix 2024<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Highlights<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Indigenous Plant-Based Protein Powder<\/strong>: Developed for use in meat substitutes, offering a sustainable alternative to animal protein.<\/li>\n\n\n\n<li><strong>Low-GHG Pea Protein<\/strong>: Flagship product provides a low-emission alternative to traditional animal-based protein sources.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Value Proposition<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Progen Foods emphasizes local sourcing of protein from indigenous agricultural produce such as legumes, millets, and grains, minimizing emissions associated with imports and supporting India\u2019s plant-based food market.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Pain Points<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Protein Deficiency in India<\/strong>: Indian protein consumption is below recommended levels (0.8 to 1 gm\/kg body weight). Progen Foods addresses this gap by providing an affordable, high-protein alternative.<\/li>\n\n\n\n<li><strong>Supply Chain Vulnerability<\/strong>: With approximately 90% of protein isolates imported from Europe, Canada, and China, India faces supply chain risks. Progen Foods\u2019 indigenous manufacturing ensures a consistent and reliable protein supply.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Climate Impact<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GHG Emission Reduction<\/strong>: Progen\u2019s pea protein reduces greenhouse gas emissions by up to 99% per kilogram compared to beef protein. Local production also eliminates emissions from importing protein isolates.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Current &amp; Future Target Segments<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Current Target Segments<\/strong>: Targeting both B2B and D2C markets, Progen\u2019s protein powder brand focuses on health-conscious consumers aged 18-35, selling through platforms like Amazon and Flipkart.<\/li>\n\n\n\n<li><strong>Future Target Segments<\/strong>: Progen plans to expand its product line by commercializing other indigenous plant protein isolates.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. USP<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Locally Sourced &amp; Produced<\/strong>: Progen\u2019s vertically integrated supply chain allows full control over sourcing, processing, and manufacturing within India, enhancing quality, affordability, and sustainability.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Team Profile<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/adithyasubramanian?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABwLe1QBsV3WdWX3iJBzJS3gnG1katUtIEo&amp;lipi=urn%3Ali%3Apage%3Acompanies_company_people_index%3Be356caad-4ad1-4edd-b646-7a8827634af8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Adithya Subramanian<\/strong><\/a><strong> (CEO)<\/strong>: With a background in business management and entrepreneurship. Adithya\u2019s expertise in navigating the complexities of the plant-based protein market, alongside his focus on reducing costs and improving product quality.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/prateeka-haldorai-86722916b\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_content_view%3BAbUFA3L7S7asfib2ZqDyZw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Prateeka Haldorai<\/strong><\/a><strong> (CTO): <\/strong>Leads the technological innovations behind the company\u2019s product line. With a deep understanding of food science and protein isolation techniques, Prateeka is developing Progen Food\u2019s indigenous plant-based protein powder.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Startup Headquarters<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India: Coimbatore<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Website<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/company\/progen-foods-pvt-ltd\/\">https:\/\/www.linkedin.com\/company\/progen-foods-pvt-ltd\/<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Progen Foods presenting at Climafix 2024<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=fyktr80TLSA\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Link<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This post is a part of the&nbsp;Early Stage Climate Startup series&nbsp;from Climafix 2024 Highlights 1. Value Proposition 2. Pain Points 3. Climate Impact 4. Current &amp; Future Target Segments 5. USP 6. Team Profile 7. Startup Headquarters 8. Website 9. Progen Foods presenting at Climafix 2024<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[292,285],"tags":[],"class_list":["post-1457","post","type-post","status-publish","format-standard","hentry","category-agri-food","category-ess"],"_links":{"self":[{"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/posts\/1457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/comments?post=1457"}],"version-history":[{"count":3,"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/posts\/1457\/revisions"}],"predecessor-version":[{"id":1487,"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/posts\/1457\/revisions\/1487"}],"wp:attachment":[{"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/media?parent=1457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/categories?post=1457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.climafix.in\/blog\/wp-json\/wp\/v2\/tags?post=1457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}